Comparing Hootsuite and TweetDeck

Managing your social media activity can be a daunting task. It may be the reason you’ve been hesitant about getting too involved with social networking to grow your practice. It’s just too overwhelming.

But it doesn’t have to be. Fortunately, the popularity of social networking had introduced tools designed to help you be more effective and efficient with social media. This post compares two of the more popular tools — Hootsuite and TweetDeck.


Hootsuite (affiliate link) is a browser-based social networking dashboard that allows you to manage multiple social networks — Twitter, Facebook, LinkedIn, MySpace, FourSquare, and more — in one place.

What you’ll love:
Hootsuite is a fairly robust tool that lets you:

  • Tracks statistics so you can analyze the effectiveness of your social media efforts. Hootsuite will even import your Google Analytics web stats and Facebook Insights.
  • Add multiple users, which is terrific when you’re delegating social media tasks to a support team. After all, your busy serving clients, right?
  • View a tabbed layout, which helps you organize your social media streams by topic, social network, type, or whatever else you wish.

What might give you pause:
Hootsuite is free, but to gain access to the full suite of services including a couple of the features mentioned above you’ll need to cough up some money. But for a fairly reasonable fee of $5.99/month you’ll get the whole she-bang and for a growing small business it’s well worth the investment.


TweetDeck is a desktop application that also allows you to manage multiple social networks in a single, easy-to-use platform. If you use the Chrome Internet browser, TweetDeck offers an extension for it.

What you’ll love:
Super simple layout that let’s you quickly read and respond to updates across many of your favorite social networks. There isn’t a whole lot to say here. TweetDeck does what it says it will do and does it quite well.

What might give you pause:
TweetDeck’s simplicity may not be enough if you’re serious about social media marketing. It’s a perfect solution for personal or light social networking, but doesn’t offer the business enhancements you’ll need to track statistics, delegate social media to staff (unless you hand over your personal password) or auto-post RSS updates from your blog to your social networks.

Keep in mind that both Hootsuite and TweetDeck offer mobile solutions for your iPhone, iPad or Android so you’ll be able to take your social networking on-the-go. Also, both allow you to schedule updates ahead of time and will shorten long URLs automatically.

Share your thoughts. What tool do you prefer to manage your social networking and why?

The HootSuite name and image is a trademark of HootSuite Media, Inc., likewise, the TweetDeck name and image is a trademark of TweetDeck, Inc.

About Michele Richardson

Michele Richardson is a consultant, coach, and speaker who builds irresistible leaders and workplace cultures. She combines the art of communication and the science of organizational behavior to design people strategies that improve performance and achieve business results. Her clients include Boeing, Toyota, CareerBuilder, Sodexo, and KPMG. Catch up with her on LinkedIn, Google+ or Twitter.

Comments & Feedback:

  1. This is a good comparison post. I mainly use tweetdeck myself, but have been considering giving Hootsuite a try. I’m not even oppose to the $6 a month fee. To have all the stats in one place is worth that. I just have taken the time to do it, yet. One thing you did not mention though, is that additional team members on Hootsuite are an additional $15 a month. I think that is a bit much for a lot of small businesses. But that’s just my opinion. Thanks for the post.

    • Yes, thanks for mentioning that Phil! With Hootsuite Pro you get one additional team member but if you want more, it’s $15/mo extra, which is hefty (IMO) for a small business owner or solo practitioner. Appreciate you stopping by and leaving a comment!

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